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Pricing Strategy

Agency Pricing Calculator

Stop guessing your rates. Enter your team costs and target margin to get a data-driven price for retainers, projects, and hourly work.

Cost-based pricingValue-based pricingInstant results

Enter your agency details

Pricing model
Team & hours

Total billable hours per month

Number of team members assigned

Costs & margin

Blended hourly cost including salary, benefits, overhead

Desired profit margin percentage

Value-based pricing

For value-based pricing: multiply cost by this factor

Fill in the form and click “Calculate pricing” to see your results

All calculations happen instantly in your browser

Price your services with confidence

Margin-first pricing

Start with your costs and desired margin. Know exactly what to charge before you send the proposal.

Value-based comparison

Compare cost-based and value-based pricing side by side. Use the higher number as your starting point.

Annual revenue projection

See the annual revenue impact of each pricing decision. Small rate changes compound over 12 months.